Well, I’m pleased to share that that’s exactly what we’re going to do-starting next month, with the App Store edition of OmniGraffle 7. And we can offer free upgrades to the new versions to any customers who recently purchased the old app. We can offer a discounted upgrade to the new Standard. But we can also offer a free 2-week trial which unlocks all of the features of Pro and Standard, letting you freely choose between them. We can offer our standard unlocks of Standard and Pro, of course. With the original download free, we can implement any pricing options we want to offer customers through In-App Purchases. (Which we’ve never done on our own store either.) They just don’t sell the original download. But what if we take a fresh look at this problem, and make our downloads free? You know, like every iPhone app in the Top Grossing List has already done? It’s not that they don’t sell anything-or they wouldn’t be on that list. We’ve always set that cost to be the standard price of our app, leaving us no way to charge less. The underlying problem, as noted above, is that downloading the app has a fixed cost.
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